Worth - 
The Investment Gap

We're happy to show another fun collaboration! Based on the humans series Rutger did a year ago we were asked to make some illustrations for Worth. The illustrations accompany an article about women and investing at different stages of their life and women taking charge of their money.

We made an opener about the gaps that need to be bridged by woman when they want to maintain and build their wealth. The two other spots are about two age categories and the challenges that come with that specific age.
The first one visualises women in their 20’s, when the main goal is to earn what they’re worth. The second illustration is about women in their 40’s, when the main theme is about juggling multiple roles at that age.

It was great that the Humans series, which was a playful experiment, lead to this fun commission!
 The opener: about the gaps that need to be bridged by woman when they want to maintain and build their wealth. 
 The first spot illustration visualises women in their 20’s, when the main goal is to earn what they’re worth 
↓ The second spot is about women in their 40’s, when the main theme is about juggling multiple roles at that age. 
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